Google Ads added Zoho CRM as an official data source within its Data Manager, allowing advertisers to directly import customer and conversion data to power key campaign features.
What’s new. Advertisers using Zoho CRM can now:
- Upload audiences for Customer Match targeting
- Import offline conversions to improve attribution
- Enable Enhanced Conversions for Leads to boost lead-based campaign accuracy
Why we care. This integration brings Zoho CRM up to par with platforms like Salesforce, HubSpot, and Shopify, expanding the pool of advertisers who can easily activate first-party data within Google Ads.
This enables more accurate targeting through Customer Match, better attribution via Offline Conversion tracking, and improved lead quality measurement with Enhanced Conversions — all critical for optimizing campaigns in a privacy-first, data-driven landscape.
The big picture. First-party data has become central to performance marketing in a post-cookie world. By supporting more CRMs natively in Data Manager, Google is lowering technical barriers and encouraging more advertisers to link backend systems with ad platforms.
Flashback. The update follows the broader push unveiled at Google Marketing Live 2025, where speakers emphasized streamlined data connections and highlighted “Data Manager” as a core hub for audience and conversion data.
First seen. This update was first picked up by PPC News Feed.
What’s next. Advertisers can check the full list of supported third-party platforms here, and begin syncing Zoho CRM data today to improve segmentation, targeting, and measurement across their campaigns.
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