Starting September 1st Google Ads and Google Shopping will update their Dangerous Products or Services policies to prohibit advertising for pill presses, encapsulating machines, and related components used to form powders or granules into tablets or capsules.
Why we care. This update targets a product category often linked to illicit drug manufacturing, aiming to curb access through digital ad platforms. Advertisers dealing in pharmaceutical or supplement equipment will need to review their inventory to stay compliant.
Details. The new restriction includes: pill presses, tableting machines, and tools like dies, molds, stamps, and punches used to create or imprint pills. Policy enforcement begins September 1, with full rollout over approximately 6 weeks.
What they’re saying. Google noted that violators won’t face immediate account suspension. Instead, advertisers will receive a warning at least 7 days in advance before any potential suspension action is taken.
The bottom line. Advertisers should audit their ads now. If any campaigns include restricted equipment, they must be taken down before September 1st to avoid enforcement warnings or potential account suspension.
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